Lee 101+ Limited Edition 125th Anniversary Jeans Review (Part 2 of 3)

As I mentioned in part one of this review, Lee seems to have been doing aggressive marketing lately, most especially in Asia. In fact, they did a good job in their 125th Anniversary campaign, complete with microsite, social media app, and even an Archive Exhibit Asian Tour. My online research led me to believe that the driving force to this resurgence is the company’s Asia-Pacific headquarters located in Hong Kong. In fact, the Limited Edition jeans I am fondly reviewing seems to be an AP only product (there is no mention of it in western websites).

On to the jeans and its countless interesting features…

Let's begin part 2 of the review with relatively wide shot of the upper part of the jeans. Here you can see "Appreciate Every Jeans Made" embroidered on the inside part of the waist. I'm doing exactly what I am told. ;)

Let’s begin part 2 of the review with a relatively wide shot of the upper part of the jeans. Here you can see “Appreciate Every Jeans Made” is embroidered on the inside part of the waist. I’m doing exactly what I am told. 😉 You can also see the “+” bar tack on the coin pocket, that is flanking the commemorative rivet.

A nylon patch stitched on the inside waistline adds even more branding.

A nylon patch stitched on the inside waistline adds even more branding.

Zooming in to the fly area, you can see an  inner flap. It is interesting enough for jeans to have a flap but the designer didn't stop there, he also included a selvedge strip on the flap and said strip has 3 stripes of blue, green and red! Absolutely stunning!

Zooming in to the fly area, you can see an inner flap. It is interesting enough for jeans to have a flap but the designer didn’t stop there, he also included a selvedge strip on the flap and said strip has 3 stripes of blue, green and red! Absolutely stunning!

Opening the fly, you can see a 125th Year Anniversary tab bar tacked on both ends...for your eyes only. ;)

Opening the fly, you can see a 125th Year Anniversary tab bar tacked on both ends…for your eyes only. 😉

The custom zipper is marked Lee 101+ as well. You may ask: why is a limited pair of jeans not button fly? It's because Lee was the first brand that made and sold jeans with a zip fly! And they are proud of that heritage.

The custom zipper is marked Lee 101+ as well. You may ask: why is a limited pair of jeans not button fly? It’s because Lee was the first brand that made and sold jeans with a zip fly! And they are proud of that heritage. By the way, the zipper used here is smooth and seems heavy duty.

This pair of denim is just brimming with features! And yet it remains tasteful and restrained. Overall, the jeans let the beholder know that it is special, however, it is far from being gaudy, tacky or overdone. I’ll pause for now, but soon I hope to write the 3rd and final part of this review, where I will share the rest of the features (yes there is a lot more!) as well as initial impressions on how they fit and feel on the body. Follow my blog so you wont miss it, and do drop a line or two at the comments section to share your thoughts on my Lee jeans.

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Another 10 Golden Rules for the Modern Man

10. Be conscious about coffee breath.

9. Smell good, but mildly so.
8. Do at least once a week: go to church, exercise, drive a manual tranny car.
7. Be loyal to quality, not brand.
Be loyal to quality, not brand.

Be loyal to quality, not brand.

6. Shed old clothes like a snake sheds old skin; be a Samaritan and donate what you don’t need.
5. Diversify: own several brands of shirts, jeans, shoes, watches, cars.
4. Unsure of what car to buy? Get anything better than your country’s taxi and you’re all set.
3. Embrace patina: leather wrinkles, watches scratch, tarnishes on your car’s paint job will buff out.
2. Make your boss look good, more so if it is yourself.
1. Do not scrimp on underwear.

10 Golden Rules for the Modern Gentleman

10. Do not use tire shine, it’s for pussies.

9. Never brag in social media.
8. Wear clothes that fit.
7. Have a decent watch that’s worth 3 months of your salary.
6. Get a hobby and own it, but don’t let it own you.
5. Eat lots fish and vegetables, avoid high fructose corn syrup.
4. Moisturize and wear sunscreen.
3. Never be caught with an empty phone battery.
2. Drive like a gentleman.
1. Avoid patronizing the mainstream; exclusivity is gold.